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	<title>Postcards from the Junkfolder. Bite-sized tips and opinions for email marketers.</title>
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		<title>Postcards from the Junkfolder. Bite-sized tips and opinions for email marketers.</title>
		<link>http://tailoredmail.wordpress.com</link>
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		<item>
		<title>Don&#8217;t Forget to Create an Email Subscription Preference Center</title>
		<link>http://tailoredmail.wordpress.com/2010/04/30/dont-forget-to-create-an-email-subscription-preference-center/</link>
		<comments>http://tailoredmail.wordpress.com/2010/04/30/dont-forget-to-create-an-email-subscription-preference-center/#comments</comments>
		<pubDate>Fri, 30 Apr 2010 17:08:46 +0000</pubDate>
		<dc:creator>Matt Highsmith</dc:creator>
				<category><![CDATA[email marketing]]></category>
		<category><![CDATA[change email address]]></category>
		<category><![CDATA[email preference center]]></category>
		<category><![CDATA[email settings]]></category>
		<category><![CDATA[email sign up]]></category>
		<category><![CDATA[manage newsletters]]></category>
		<category><![CDATA[profile center]]></category>
		<category><![CDATA[subscription center]]></category>

		<guid isPermaLink="false">http://blog.tailoredmail.com/?p=359</guid>
		<description><![CDATA[I receive a lot of online marketing publications through email, and recently have changed my email address, but still want to receive these email campaigns. However, when I went to try to change my subscription settings and swap my old email address with a new one, only five campaigns out of 10 that I tested, did I find [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=tailoredmail.wordpress.com&#038;blog=3063218&#038;post=359&#038;subd=tailoredmail&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">Mindy</media:title>
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		<title>Getting Connected to Social Networking</title>
		<link>http://tailoredmail.wordpress.com/2010/04/20/social-networking-101/</link>
		<comments>http://tailoredmail.wordpress.com/2010/04/20/social-networking-101/#comments</comments>
		<pubDate>Tue, 20 Apr 2010 21:24:11 +0000</pubDate>
		<dc:creator>Matt Highsmith</dc:creator>
				<category><![CDATA[email marketing]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[connect with prospects and clients]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Facebook Page]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[monitoring social networks]]></category>
		<category><![CDATA[social integration]]></category>
		<category><![CDATA[social network connections]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[TailoredMail Facebook Publisher application]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://blog.tailoredmail.com/?p=352</guid>
		<description><![CDATA[Expanding your reach to get closer to your customers About 100 years ago, restaurants mainly did one thing: provide meals. Diners came from all over to enjoy the restaurant&#8217;s atmosphere, get a break from home and taste something special. Then the restaurant industry figured out that not everyone wants to go out to eat. So [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=tailoredmail.wordpress.com&#038;blog=3063218&#038;post=352&#038;subd=tailoredmail&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://tailoredmail.wordpress.com/2010/04/20/social-networking-101/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Mindy</media:title>
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			<media:title type="html">social-media-marketing</media:title>
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		<title>Always test email campaigns!</title>
		<link>http://tailoredmail.wordpress.com/2010/03/31/always-test-email-campaigns/</link>
		<comments>http://tailoredmail.wordpress.com/2010/03/31/always-test-email-campaigns/#comments</comments>
		<pubDate>Wed, 31 Mar 2010 18:18:03 +0000</pubDate>
		<dc:creator>Matt Highsmith</dc:creator>
				<category><![CDATA[email marketing]]></category>
		<category><![CDATA[DeviceAnywhere]]></category>
		<category><![CDATA[email marketing testing tool]]></category>
		<category><![CDATA[email rendering]]></category>
		<category><![CDATA[Email Standards Project]]></category>
		<category><![CDATA[Gmail]]></category>
		<category><![CDATA[Hotmail]]></category>
		<category><![CDATA[HTML preview]]></category>
		<category><![CDATA[mobile email]]></category>
		<category><![CDATA[Outlook 2007]]></category>
		<category><![CDATA[Return Path Campaign Monitor]]></category>
		<category><![CDATA[TailoredMail]]></category>
		<category><![CDATA[testing email]]></category>
		<category><![CDATA[utlook 2003]]></category>
		<category><![CDATA[Yahoo!]]></category>

		<guid isPermaLink="false">http://blog.tailoredmail.com/?p=306</guid>
		<description><![CDATA[We can&#8217;t say it enough, and yet even the professionals don&#8217;t do it all the time. Testing is so important in email to make sure that every end-user sees the email campaign as it was intended to be delivered. If a marketer created a print marketing piece and sent it to the printer but it didn&#8217;t [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=tailoredmail.wordpress.com&#038;blog=3063218&#038;post=306&#038;subd=tailoredmail&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://tailoredmail.wordpress.com/2010/03/31/always-test-email-campaigns/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Mindy</media:title>
		</media:content>

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			<media:title type="html">no_space</media:title>
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			<media:title type="html">space</media:title>
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			<media:title type="html">no_border</media:title>
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			<media:title type="html">border</media:title>
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			<media:title type="html">Add to Facebook</media:title>
		</media:content>

		<media:content url="http://getsocialserver.files.wordpress.com/2009/08/gs1024.png" medium="image">
			<media:title type="html">Add to Digg</media:title>
		</media:content>

		<media:content url="http://getsocialserver.files.wordpress.com/2009/08/gs1034.png" medium="image">
			<media:title type="html">Add to Del.icio.us</media:title>
		</media:content>

		<media:content url="http://getsocialserver.files.wordpress.com/2009/08/gs1044.png" medium="image">
			<media:title type="html">Add to Stumbleupon</media:title>
		</media:content>

		<media:content url="http://getsocialserver.files.wordpress.com/2009/08/gs1054.png" medium="image">
			<media:title type="html">Add to Reddit</media:title>
		</media:content>

		<media:content url="http://getsocialserver.files.wordpress.com/2009/08/gs1064.png" medium="image">
			<media:title type="html">Add to Blinklist</media:title>
		</media:content>

		<media:content url="http://getsocialserver.files.wordpress.com/2009/08/gs1074.png" medium="image">
			<media:title type="html">Add to Twitter</media:title>
		</media:content>

		<media:content url="http://getsocialserver.files.wordpress.com/2009/08/gs1084.png" medium="image">
			<media:title type="html">Add to Technorati</media:title>
		</media:content>

		<media:content url="http://getsocialserver.files.wordpress.com/2009/08/gs1094.png" medium="image">
			<media:title type="html">Add to Yahoo Buzz</media:title>
		</media:content>

		<media:content url="http://getsocialserver.files.wordpress.com/2009/08/gs1104.png" medium="image">
			<media:title type="html">Add to Newsvine</media:title>
		</media:content>

		<media:content url="http://getsocialserver.files.wordpress.com/2009/08/gs1114.png" medium="image" />
	</item>
		<item>
		<title>No welcome email = missed opportunity</title>
		<link>http://tailoredmail.wordpress.com/2010/03/30/no-welcome-email-missed-opportunity/</link>
		<comments>http://tailoredmail.wordpress.com/2010/03/30/no-welcome-email-missed-opportunity/#comments</comments>
		<pubDate>Tue, 30 Mar 2010 17:38:04 +0000</pubDate>
		<dc:creator>Matt Highsmith</dc:creator>
				<category><![CDATA[email marketing]]></category>
		<category><![CDATA[email marketing best practices]]></category>
		<category><![CDATA[TailoredMail]]></category>
		<category><![CDATA[welcome email]]></category>
		<category><![CDATA[what to include in the welcome email]]></category>

		<guid isPermaLink="false">http://blog.tailoredmail.com/?p=321</guid>
		<description><![CDATA[One of the many email marketing best practices, is for a company to send some sort of welcome email that includes some of the latest news or an offer. However, lately I think companies have forgotten to set this up. Only thing is, it&#8217;s THE BEST opportunity a company has to immediately respond to a request for information [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=tailoredmail.wordpress.com&#038;blog=3063218&#038;post=321&#038;subd=tailoredmail&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://tailoredmail.wordpress.com/2010/03/30/no-welcome-email-missed-opportunity/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Mindy</media:title>
		</media:content>

		<media:content url="http://tailoredmail.files.wordpress.com/2010/03/welcome_to_neighborhood.jpg" medium="image">
			<media:title type="html">welcome_to_neighborhood</media:title>
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		<media:content url="http://getsocialserver.files.wordpress.com/2009/08/gs1004.png" medium="image" />

		<media:content url="http://getsocialserver.files.wordpress.com/2009/08/gs1014.png" medium="image">
			<media:title type="html">Add to Facebook</media:title>
		</media:content>

		<media:content url="http://getsocialserver.files.wordpress.com/2009/08/gs1024.png" medium="image">
			<media:title type="html">Add to Digg</media:title>
		</media:content>

		<media:content url="http://getsocialserver.files.wordpress.com/2009/08/gs1034.png" medium="image">
			<media:title type="html">Add to Del.icio.us</media:title>
		</media:content>

		<media:content url="http://getsocialserver.files.wordpress.com/2009/08/gs1044.png" medium="image">
			<media:title type="html">Add to Stumbleupon</media:title>
		</media:content>

		<media:content url="http://getsocialserver.files.wordpress.com/2009/08/gs1054.png" medium="image">
			<media:title type="html">Add to Reddit</media:title>
		</media:content>

		<media:content url="http://getsocialserver.files.wordpress.com/2009/08/gs1064.png" medium="image">
			<media:title type="html">Add to Blinklist</media:title>
		</media:content>

		<media:content url="http://getsocialserver.files.wordpress.com/2009/08/gs1074.png" medium="image">
			<media:title type="html">Add to Twitter</media:title>
		</media:content>

		<media:content url="http://getsocialserver.files.wordpress.com/2009/08/gs1084.png" medium="image">
			<media:title type="html">Add to Technorati</media:title>
		</media:content>

		<media:content url="http://getsocialserver.files.wordpress.com/2009/08/gs1094.png" medium="image">
			<media:title type="html">Add to Yahoo Buzz</media:title>
		</media:content>

		<media:content url="http://getsocialserver.files.wordpress.com/2009/08/gs1104.png" medium="image">
			<media:title type="html">Add to Newsvine</media:title>
		</media:content>

		<media:content url="http://getsocialserver.files.wordpress.com/2009/08/gs1114.png" medium="image" />
	</item>
		<item>
		<title>Monitor and React to Inactive Subscribers More Carefully</title>
		<link>http://tailoredmail.wordpress.com/2010/03/23/monitor-and-react-to-inactive-subscribers-more-carefully/</link>
		<comments>http://tailoredmail.wordpress.com/2010/03/23/monitor-and-react-to-inactive-subscribers-more-carefully/#comments</comments>
		<pubDate>Tue, 23 Mar 2010 19:03:42 +0000</pubDate>
		<dc:creator>Matt Highsmith</dc:creator>
				<category><![CDATA[email marketing]]></category>
		<category><![CDATA[customer engagement]]></category>
		<category><![CDATA[e-mail marketing]]></category>
		<category><![CDATA[email relationship]]></category>
		<category><![CDATA[email strategy]]></category>
		<category><![CDATA[Inactive subscribers]]></category>
		<category><![CDATA[list cleaning]]></category>
		<category><![CDATA[list hygiene]]></category>
		<category><![CDATA[List management]]></category>
		<category><![CDATA[re-engagement campaigns]]></category>
		<category><![CDATA[subject lines]]></category>
		<category><![CDATA[subscriber behavior]]></category>

		<guid isPermaLink="false">http://blog.tailoredmail.com/?p=244</guid>
		<description><![CDATA[I, like many email marketers, sign up for as many emails as I can to see what other people are doing in this space. I like to see what new ideas marketers are using in order to get people to open, click, etc.  I typically won&#8217;t give them my real email address because I don&#8217;t [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=tailoredmail.wordpress.com&#038;blog=3063218&#038;post=244&#038;subd=tailoredmail&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://tailoredmail.wordpress.com/2010/03/23/monitor-and-react-to-inactive-subscribers-more-carefully/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Mindy</media:title>
		</media:content>
	</item>
		<item>
		<title>Yahoo! turns on images for Return Path Certified members!</title>
		<link>http://tailoredmail.wordpress.com/2010/03/18/yahoo-turns-on-images-for-return-path-certified-members/</link>
		<comments>http://tailoredmail.wordpress.com/2010/03/18/yahoo-turns-on-images-for-return-path-certified-members/#comments</comments>
		<pubDate>Thu, 18 Mar 2010 23:25:28 +0000</pubDate>
		<dc:creator>Matt Highsmith</dc:creator>
				<category><![CDATA[email marketing]]></category>
		<category><![CDATA[Hotmail]]></category>
		<category><![CDATA[increase open rates]]></category>
		<category><![CDATA[Return Path]]></category>
		<category><![CDATA[TailoredMail]]></category>
		<category><![CDATA[whitelisted]]></category>
		<category><![CDATA[Yahoo!]]></category>

		<guid isPermaLink="false">http://blog.tailoredmail.com/?p=301</guid>
		<description><![CDATA[Return Path Certified members received an email today announcing that Yahoo! and Hotmail will have automatic image and link enabling for Certified members. Specific requirements must be met by the email marketing provider in order to get the images enabled, but if you&#8217;re working with a provider that is whitelisted with Return Path and a [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=tailoredmail.wordpress.com&#038;blog=3063218&#038;post=301&#038;subd=tailoredmail&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://tailoredmail.wordpress.com/2010/03/18/yahoo-turns-on-images-for-return-path-certified-members/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Mindy</media:title>
		</media:content>
	</item>
		<item>
		<title>Publish and Track Email Marketing to Facebook Pages</title>
		<link>http://tailoredmail.wordpress.com/2010/03/18/publish-and-track-email-marketing-to-facebook-pages/</link>
		<comments>http://tailoredmail.wordpress.com/2010/03/18/publish-and-track-email-marketing-to-facebook-pages/#comments</comments>
		<pubDate>Thu, 18 Mar 2010 21:30:28 +0000</pubDate>
		<dc:creator>Matt Highsmith</dc:creator>
				<category><![CDATA[email marketing]]></category>
		<category><![CDATA[connect email to Facebook]]></category>
		<category><![CDATA[connect email to social]]></category>
		<category><![CDATA[email marketing Facebook application]]></category>
		<category><![CDATA[email sign up on Facebook]]></category>
		<category><![CDATA[Facebook Page]]></category>
		<category><![CDATA[Facebook Page wall]]></category>
		<category><![CDATA[Facebook publishing]]></category>
		<category><![CDATA[increase online visibility]]></category>
		<category><![CDATA[searchable email marketing campaigns]]></category>
		<category><![CDATA[share email to Facebook]]></category>
		<category><![CDATA[static FBML]]></category>
		<category><![CDATA[TailoredMail Facebook Publisher]]></category>
		<category><![CDATA[track Facebook Page activity]]></category>
		<category><![CDATA[wall posting]]></category>

		<guid isPermaLink="false">http://blog.tailoredmail.com/?p=253</guid>
		<description><![CDATA[Facebook Pages are an ideal tool for marketers looking to increase their online visibility and social presence. While it’s common for marketers to reuse campaigns and content across different platforms to analyze how they perform, currently, the only way to reuse email marketing campaigns for visibility on Facebook Pages, is to copy the campaign/content and [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=tailoredmail.wordpress.com&#038;blog=3063218&#038;post=253&#038;subd=tailoredmail&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://tailoredmail.wordpress.com/2010/03/18/publish-and-track-email-marketing-to-facebook-pages/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
	
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			<media:title type="html">Mindy</media:title>
		</media:content>

		<media:content url="http://tailoredmail.files.wordpress.com/2010/03/facebook_pages.png" medium="image">
			<media:title type="html">Facebook_Pages</media:title>
		</media:content>

		<media:content url="http://tailoredmail.files.wordpress.com/2010/03/facebook_wall.png" medium="image">
			<media:title type="html">Facebook_wall</media:title>
		</media:content>

		<media:content url="http://tailoredmail.files.wordpress.com/2010/03/facebook_tab.png" medium="image">
			<media:title type="html">Facebook_tab</media:title>
		</media:content>

		<media:content url="http://tailoredmail.files.wordpress.com/2010/03/facebook_reporting21.png" medium="image">
			<media:title type="html">Facebook_reporting2</media:title>
		</media:content>

		<media:content url="http://tailoredmail.files.wordpress.com/2010/03/facebook_email.png" medium="image">
			<media:title type="html">Facebook_email</media:title>
		</media:content>

		<media:content url="http://tailoredmail.files.wordpress.com/2010/03/facebook_publisher_logo.png" medium="image">
			<media:title type="html">Facebook_Publisher_logo</media:title>
		</media:content>
	</item>
		<item>
		<title>Target Email by What Subscribers Say and Do</title>
		<link>http://tailoredmail.wordpress.com/2010/03/15/target-email-by-what-subscribers-say-and-do/</link>
		<comments>http://tailoredmail.wordpress.com/2010/03/15/target-email-by-what-subscribers-say-and-do/#comments</comments>
		<pubDate>Mon, 15 Mar 2010 18:45:07 +0000</pubDate>
		<dc:creator>Matt Highsmith</dc:creator>
				<category><![CDATA[email marketing]]></category>
		<category><![CDATA[automated theme segmentation]]></category>
		<category><![CDATA[eMarketer]]></category>
		<category><![CDATA[profile subscribers]]></category>
		<category><![CDATA[relevant content]]></category>
		<category><![CDATA[segmenting email lists]]></category>
		<category><![CDATA[TailoredMail]]></category>
		<category><![CDATA[targeted email]]></category>
		<category><![CDATA[theme trackers]]></category>

		<guid isPermaLink="false">http://blog.tailoredmail.com/?p=226</guid>
		<description><![CDATA[A lot of research studies have been going on lately about what marketers plan to do in the next year with their email marketing in order to get more relevant.  Of course segmenting and finding the right interest groups can be time-consuming for a marketer, so it&#8217;s understandable that many companies haven&#8217;t been able to adapt to [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=tailoredmail.wordpress.com&#038;blog=3063218&#038;post=226&#038;subd=tailoredmail&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://tailoredmail.wordpress.com/2010/03/15/target-email-by-what-subscribers-say-and-do/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Mindy</media:title>
		</media:content>

		<media:content url="http://www.emarketer.com/images/chart_gifs/112001-113000/112395.gif" medium="image">
			<media:title type="html">Segmentation Techniques that SMB Marketers Worldwide Plan to Use in Upcoming E-Mail Marketing Campaigns, February 2010 (% of respondents)</media:title>
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		<media:content url="http://tailoredmail.files.wordpress.com/2010/03/dynamic-banner01.png" medium="image">
			<media:title type="html">Highly Targeted Email = Relevance &#38; Reduced Frequency</media:title>
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	</item>
		<item>
		<title>Connecting Email to Social</title>
		<link>http://tailoredmail.wordpress.com/2009/08/13/connecting-email-to-social/</link>
		<comments>http://tailoredmail.wordpress.com/2009/08/13/connecting-email-to-social/#comments</comments>
		<pubDate>Thu, 13 Aug 2009 17:43:13 +0000</pubDate>
		<dc:creator>Matt Highsmith</dc:creator>
				<category><![CDATA[email marketing]]></category>
		<category><![CDATA[digital communications]]></category>
		<category><![CDATA[email to social]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://blog.tailoredmail.com/?p=219</guid>
		<description><![CDATA[Email marketing is the epicenter of digital communication and continues to grow and create connections with other communication tools. Check out &#8220;How to bring together social media and e-mail marketing.&#8221; http://tinyurl.com/pxcqs2 Posted in email marketing Tagged: digital communications, email marketing, email to social, social media<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=tailoredmail.wordpress.com&#038;blog=3063218&#038;post=219&#038;subd=tailoredmail&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://tailoredmail.wordpress.com/2009/08/13/connecting-email-to-social/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Mindy</media:title>
		</media:content>
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		<item>
		<title>Email and Social Networks Connect</title>
		<link>http://tailoredmail.wordpress.com/2009/07/25/email-and-social-networks-connect/</link>
		<comments>http://tailoredmail.wordpress.com/2009/07/25/email-and-social-networks-connect/#comments</comments>
		<pubDate>Sat, 25 Jul 2009 17:45:06 +0000</pubDate>
		<dc:creator>Matt Highsmith</dc:creator>
				<category><![CDATA[email marketing]]></category>
		<category><![CDATA[businesses connecting to social networks]]></category>
		<category><![CDATA[connect email to social networks]]></category>
		<category><![CDATA[email content]]></category>
		<category><![CDATA[email to blog]]></category>
		<category><![CDATA[email to RSS]]></category>
		<category><![CDATA[email to SMS]]></category>
		<category><![CDATA[email to social]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[landing pages]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[social network influencers]]></category>
		<category><![CDATA[social networks]]></category>
		<category><![CDATA[trackable email marketing]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://blog.tailoredmail.com/?p=221</guid>
		<description><![CDATA[4CKSDW98NJY7 Businesses are quickly catching on to the need for creating social network pages for their business in order to keep connected and in front of the consumers mind. Once they have created their social network page, the next struggle  they tend to encounter is creating content to be used for each network. The content [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=tailoredmail.wordpress.com&#038;blog=3063218&#038;post=221&#038;subd=tailoredmail&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://tailoredmail.wordpress.com/2009/07/25/email-and-social-networks-connect/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Mindy</media:title>
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